PR is so important to #restauants you should read this.
As a colleague once told me, “Publicity plants the seed, promotion fertilizes the seed, advertising ripens the crops and personal selling harvests the crop.”
Like most restaurant owners, you likely have developed a marketing plan involving promotion, advertising, and selling. Yet you shouldn’t leave out planting the all-important seed of publicity.
Publicity, or the act of capturing the interest of the public through media channels, can keep Your operation on the minds of customers and industry leaders. It can create a new brand, build on past branding efforts, or boost sales. If your goal is to develop a restaurant chain or to sell your small chain to a large corporation, publicity can help you gain the attention of potential franchisees or buyers.
If you are too busy to undertake an extensive media relations program, the answer might be to hire a public relations firm that specializes in publicity. But hiring…
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